Revenue by Year
| Year | Revenue, NT$ billion | Approx., US$ billion | Comment |
|---|
| 2005 | 72 | 2.2 | The Windows Mobile boom for carriers |
| 2007 | 118 | 3.6 | Launch of its own brand |
| 2008 | 152 | 4.6 | T-Mobile G1 |
| 2009 | 144 | 4.4 | Hero, HD2 |
| 2010 | 279 | 8.8 | Desire, EVO 4G, Nexus One |
| 2011 | 466 | 16 | Peak: ~43 million phones, profit of NT$62 billion |
| 2012 | 289 | 9.7 | One X, sales collapse |
| 2013 | 203 | 6.9 | One M7, first loss |
| 2014 | 188 | 6.2 | One M8 |
| 2015 | 122 | 3.8 | One M9, loss of NT$15.5 billion |
| 2016 | 78 | 2.5 | HTC 10, Vive, Pixel for Google |
| 2017 | 62 | 2.0 | U11; Google deal |
| 2018 | 24 | 0.8 | A 62% drop |
| 2019 | 10 | 0.33 | Yves Maitre, Cosmos |
| 2020 | 5.8 | 0.2 | COVID-driven VR growth |
| 2021 | 5.2 | 0.19 | Focus 3, Flow |
| 2022 | 4.4 | 0.15 | VIVERSE |
| 2023 | 5.3 | 0.17 | XR Elite |
| 2024 | 5.5 | 0.17 | Focus Vision |
Smartphone Market Share (Worldwide)
| Period | Share | Rank |
|---|
| 2010 | ~7% | 4–5 |
| Q2 2011 | 10.7% | 3 (after Nokia and Samsung) |
| 2012 | 4.8% | 6 |
| 2013 | 2.4% | 9–10 |
| 2014 | ~1.8% | outside the top 10 |
| 2016 | <1% | — |
| 2018+ | ~0.05% | statistically insignificant |
United States
In Q2 2011, HTC was No. 1 in the US in smartphone sales with a share of about 24% (Canalys data), ahead of Apple and Samsung, thanks to the EVO 4G, Thunderbolt, Inspire 4G and contracts with all four carriers. By 2013 its share had fallen below 6%, and by 2017 below 1%.
Why HTC Lost the Market
- Lineup dilution: in 2011 more than 20 models were released with overlapping specifications.
- Marketing: budgets an order of magnitude smaller than Samsung's; the $12 million campaign with Robert Downey Jr. did not help.
- Patent wars: Apple's lawsuits (2010–2012) led to an import ban and delays of the One X in the US.
- Component dependence: unlike Samsung, HTC does not make displays and chips; in 2012–2013 it suffered from shortages of cameras and displays.
- Flagship failures: the M9 (2015) with an overheating Snapdragon 810, and the U Ultra (2017) with no 3.5 mm jack and a "second screen".
- Chinese brands: Xiaomi, Huawei, Oppo and Vivo pushed HTC out of the mid-range segment from 2014.
Headcount
| Year | Employees |
|---|
| 2011 | ~19,000 |
| 2014 | ~15,000 |
| 2017 | ~6,500 (before the Google deal) |
| 2018 | ~3,000 |
| 2024 | ~2,000 |