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Saffron Digital (2011–2014)

A London video delivery company (OTT, DRM, UltraViolet), bought by HTC in February 2011 for £30 million for the HTC Watch service, the branded video store on HTC phones (Sensation and later). HTC Watch was shut down in 2013, Saffron continued serving third-party customers (Sky, Sony, EE), and in 2014 it was sold to Amdocs. One of a series of 2011 acquisitions (along with Dashwire for cloud sync, Zoodles for kids' apps, OnLive with a $40 million investment in cloud gaming, Abaxia and Inquisitive Minds) that HTC later wrote off.

Specifications

DealFebruary 2011, £30 million
ProductHTC Watch (video store, 2011–2013), OTT platform
CustomersSky, Sony, EE
Fatesold to Amdocs in 2014
Previous in the lineS3 Graphics (acquired in 2011)Next in the lineDeepQ (HTC Healthcare)

Also in 2011

Beats Electronics (HTC's stake, 2011–2013), photoBeats Electronics (HTC's stake, 2011–2013)BrandsOnLive (2011 investment), photoOnLive (2011 investment)BrandsS3 Graphics (acquired in 2011), photoS3 Graphics (acquired in 2011)Brands

Section: Brands and Subsidiaries · Brands and companies: 2011